FutureDeluxe
London
ABOUT
Visualizing the luxurious and immersive experience of driving a Lexus was the challenge brought to us by our friends at The&Partnership in Tokyo. Rather than promoting a specific vehicle, the nine short vignettes tell the story of the feeling created by a multiplicity of small details — from the Mark Levinson surround sound speakers, to the plush leather seats and aerodynamic spindle body design.

Back to The Lexus Experience project
Hugh McGahern
3d artist, Freelance
United Kingdom