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For New York Fashion Week, Moncler and iconic editor and stylist Edward Enninful unveiled EE72, a debut collection celebrated with an exclusive window installation at Saks Fifth Avenue.

Replacing mannequins with live models, the window transformed into cinematic stages where a global adventure confronted landscapes of extreme weather. The dynamic window environments captivated passersby, who watched as snow peaks, sand dunes, and windstorms surrounded the models, embodying the extremes Moncler is built to withstand.

Each window became a chapter of an ongoing journey; the middle window evolved throughout the rotation of environments, acting as an intersection as the landscapes of snow and sand coexisted.

Behind the final result was a deep R&D process. Our team iterated through almost hundreds of variations, testing light, texture, atmosphere, and movement, to refine a visual language that felt both surreal and true to Moncler’s world. Every frame was refined through a process of exploration, striking a balance between technical precision and artistry, until we achieved the look and feel that perfectly captured the brand’s spirit.