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Squarespace wanted to introduce themselves to more people dreaming of starting their own business with a series of quick and eye-catching digital films across New York City, bringing their ongoing campaign tagline to life.

FutureDeluxe created a series of high-impact CGI films, consisting of three individual hero films, each centred on a different business category, including floral, personal training and ballet, to demonstrate how a website transforms an idea into a credible business. Bold and colourful films that are playful yet elegant, reaching millions of commuters and pedestrians each day.

The digital out-of-home campaign spans more than 40 premium sites across New York City, including LinkNYC, the Penn District Digital Skybox and 180° Experience, Subway Livecard MAX trains, Liveboard Arrays, and the Oculus at Westfield World Trade Centre.

Each film was designed as a stylised vignette, showcasing the visual fidelity, flexibility, and professional design tools available within the Squarespace platform, expressed through rich material detail, procedural animation, and crafted motion design.