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Discover a new approach to luxury automotive, with the experience of buying and owning a Genesis vehicle. Every detail is a work of art within the growing range of luxury models: the performance-driven G70, the design of the GV70, and the elegance of the GV80 – nothing less than exceptional.

To elevate the quality and craftsmanship of Genesis vehicles, FutureDeluxe designed three unique sculptures using an artful mix of luxury details and elements found on each of the new vehicles. A collection of six films was created, spotlighting the premium raw materials expressing each vehicle’s distinctive narrative.

The approach for each sculpture was to find artful compositions that overall spoke to the messaging around a balance of detail. We played with the idea that these sculptures could feel like they live in the real world, so materials had to be exact to the product yet also carry elements of disbelief about them to spark the viewers’ imagination.