ABOUT

Like a tide that lifts all boats, the march of technological progress is pulling everything along in its slipstream – and that includes Learning and Development.

For progressive businesses, it can be something of a white-knuckle ride; more akin to being up on the roof of a train and jumping from carriage to carriage rather than sitting in a cosy seat in first class.

With this webinar, we set out to give learning leaders the tools and techniques to establish where their learning was on the maturity scale, and how to keep it moving forward.

The campaign was written in the Fuse tone of voice – friendly and irreverent, but also supportive and informative.

Visually, it called for a new approach, avoiding such clichés as children becoming adults and overstating the core message. The final design opted for simplicity – a subtle modification of the typeface to represent the changes, and a speed dial indicating the desired outcome.