ABOUT

Neo, the smart kids watch, empowers young children to take control, whilst reassuring parents along the way. In this short film, we see an all-child crew direct the next campaign for Vodafone's brand new smartwatch.

Oh, and someone called David Gandy stars in the ad too. Apparently, he's modeled the odd watch or two in his time.

Agency: One Green Bean
Production: MindsEye
Director: Benjamin Green