ABOUT
The Challenge
Create a website and digital campaign that introduces ‘Paranormal Activity: The Marked Ones’ as a terrifying addition to the beloved horror franchise, creating buzz for its release.
The Concept
To stand out from the crowd, we created a nerve-wrecking interactive live action experience placing the viewer in the role of a brave explorer. Moving through a dark abandoned house with the help of a light controlled by the mouse you stumble across pictures and names of your Facebook friends. During this creepy experience your reaction to a terrifying moment is recorded by webcam. This reaction was turned into a GIF and embedded into a pre-cut video creating a personal movie of your journey. Your GIF could also be uploaded to the Wall of Fear: a collection of all the reaction GIFs and shared amongst your friends. Furthermore, a website from the perspective of a conspiracy theorist was created to excite the fans. This page collated various found media from all over the world relating to the Marked Ones.
The Outcome
Over 250,000 impressions within the first week
AWARDS
W3 Award
Back to Paranormal Activity Digital Campaign project
Glen
Art Director / illustrator / designer, Freelance
France
Heather Deacon
Creative Solutions Connector
United Kingdom
Maria
Freelance Copywriter and Creative, Self Employed
United Kingdom
Javier Arres
Artist, Javier Arrés
Spain
Richard
Creative Director / Brand-writer, Meda
United Kingdom
Tristan Greatrex
Digital Designer, Capture This Ltd
United Kingdom