Furlined Santa Monica, California


Covid-19 caused 41% of US Black-owned businesses to close in 2020, while Google Trends showed that searches for “Black-owned” skyrocketed by 600%. In short, people were looking to support Black-owned businesses, but lacked a way to find them. Google built a feature for businesses to identify as Black-owned, making this attribute searchable in Google Search and Maps. The campaign encourages everyone to “Search Black-Owned” by highlighting real businesses, and by using Black influencers to showcase their favorite hometown spots. Since launch, over 86,000 businesses have identified as Black-owned.


  • GoogleClient
  • Chapeau StudiosVisual Effects
  • Creative TheoryDesign Consultancy
  • Formosa GroupSound Mix
  • Google Brand StudioDesign Agency
  • Lucky DayEditing Company
  • Nickerson ResearchLicensing
  • WalkerMusic Supervision
  • * FurlinedProduction Company
  • * D&AD
Project featured: on 29th October 2021

Search Black-owned


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