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Unquestionably, 2018 was an amazing year for Apple’s creative marketing, as you’ll see more than once again in this list. One exceptionally crafted piece that’s often overlooked, though, is one made by production house Furlined to launch the iPhone X. With a breathless pace and effortless style, “Unlock” is a feast of visual popcorn as a young woman learns that her glance can unlock the new iPhone—and maybe everything else?