The 57th D&AD Professional Awards Ceremony took place last night (23 May) at a ceremony in London where six Black Pencils – the highest accolade - were awarded.
Droga5 was awarded a Black prize in TV Commercial Campaigns and Furlined also picked up a Black Pencil in Writing for Film for the New York Times campaign The Truth is Worth It. The campaign, which consists of multiple videos one of which is below, looks to shed light on the rigor behind the journalism and unveils the lengths reporters go to find the truth.
BWM Dentsu also earned a Black Pencil in Digital Design for its Project Revoice campaign for The ALS Association. Project Revoice is a digital voice clone that integrates with text-to-speech devices giving people with ALS (Motor Neurone Disease) the ability to speak in their own voice, even after they physically can’t.
Wieden+Kennedy claimed a Black Pencil in Integrated for its Dream Crazy campaign for Nike, led by the controversial NFL quarterback Colin Kaepernick. On the 30th anniversary of its 'Just Do It' slogan, the brand celebrated athletes who dreamed crazy, with household names from Serena Williams.
Xbox Adaptive Controller by Microsoft also won a Black Pencil in Product Design for a unified hub for devices that helps make gaming more accessible. The tech was designed primarily to meet the needs of gamers with limited mobility.
Viva La Vulva by Somesuch and AMV BBDO for Libresse won a Black Pencil for Direction with their campaign designed to foster an open, positive culture to enable women to feel proud and comfortable about talking and caring about their genitals.
In total, 720 Pencils were awarded during D&AD Judging in 2019. The breakdown by level is as follows:
6 Black Pencils (2 Advertising, 2 Design, 2 Craft)
58 Yellow Pencils
196 Graphite Pencils
460 Wood Pencils
889 Shortlisted entries
Top 3 Advertising Agencies of the Year:
Droga5 (D&AD Advertising Agency of the Year 2019)
McCann New York
Top 3 Design Agencies of the Year:
Jones Knowles Ritchie (D&AD Design Agency of the Year 2019)
Jones Knowles Ritchie
Top 3 Production Companies of the Year:
Academy Films (D&AD Production Company of the Year 2019)
Top 3 Clients of the Year:
Apple (D&AD Client of the Year 2019)
The New York Times
Apple client team
The US topped the country rankings with the UK coming second and Germany third.
Top 10 countries in 2019:
- US 223
- UK 158
- Germany 40
- France 36
- Brazil 32
- Japan 27
- Australia 23
- Canada 16
- South Africa 15
- Spain, Colombia, China 14 (each)
This year also saw an additional 17 Pencils awarded to Next winners. Next is a new D&AD Award subcategory for 2019 introduced in order to recognise individual creatives, designers and crafts practitioners who have worked for no more than three years in the creative industries.
The two winners of this year’s Collaborative Award were adam&eveDDB and John Lewis & Partners (Advertising) and Design Bridge and Fortnum & Mason (Design). The D&AD Collaborative Award, launched this year, is a special award for client collaborations to applaud brave and innovative collaborations between clients and agencies alike. The award is designed to celebrate collaborations which have produced a successive body of work achieving outstanding creative excellence and success over several years.
This year the President’s Award, the highest D&AD accolade reserved for a chosen few from the creative world, goes to artist and stage designer Es Devlin.
Network of the Year and regional rankings will be announced in early June 2019.