ABOUT

ultimate-ai is a deep learning technology designed to integrate with contact centre CRM's. By learning from historical chat and email communication data, it provides automated responses to customers and provides response suggestions to customer support agents. Already used by some of the worlds largest companies such as Posti, Finnair and SAP, Ultimate-ai had already proven its ability to transform the customer service industry. However, at a point where they were growing their sales team to capitalise on the enterprise market, their brand and marketing website was holding them back.

That's where we came in. We created a new brand for ultimate-ai which elevated their presence in the market and could become a foundation for them to grow. The key foundation of this new brand was their three pillars: Automation, Augmentation and Analysis. Each pillar is represented with colour and the three dots in the logo (which is also indicative of chat icons).

The brand was extended to include a suite of icons and patterns, establishing a clear, recognisable visual identity throughout everything they do.

Our next step was to build a marketing website which clearly conveyed the benefits of the product, reflected their values and brand message, and most importantly, captures leads (all of which are passed automatically into their Hubspot CRM)