ABOUT

Concept:
Fun Agency were approached to by a start-up company to create a new, disruptive alcohol free brand.

Execution:
Fun Agency created an umbrella brand Drynks Unlimited. We did everything from naming, tone of voice and look and feel for the brand. We rolled it out across packaging design (bottle, can and secondary packaging) advertising, brand book and all brand touch points.

Results:
Listings with major UK retailers including Booths Food Stores. UK distribution through Matthew Clarke. Huge coverage in UK trade and consumer press. Appeared on BBC2's Dragon's Den where the brand was successful in a achieving backing from the dragons. Business is now valued at £1.5million.