ABOUT

Concept:
Fun Agency were approached to rebrand the iconic scotch whisky brand Langs. The brand has lost its relevance with a younger consumer and needed to reconnect and appeal to a younger drinker.

Execution:
Fun Agency placed the two Lang brothers central to the brand story. We created three distinct whisky expressions, each expression the unique character of each brother.

Results:
Langs were able to launch in American markets achieving distribution and reconnecting with a younger audience.