ABOUT

Concept:
Fun Agency created an awareness campaign for the homeless charity Simon On The Streets. The idea needed to be very cost effective and raise as much awareness as possible for the charity and the plight of the homeless

Execution:
Fun Agency created an ambient took the iconic English heritage blue plaques and subverted by talking about homeless individuals. The plaques were then physically placed in locations where homeless people 'lived'

Results:
The campaign ran across three cities. It attracted huge PR coverage and social media coverage. It was featured in the publication The Big Issue. It raised traffic to the charities website and an increase of donations.