ABOUT

Full Fat delivered a high-impact media and influencer campaign to raise awareness of Great Feast of Dreams at Old Selfridges Hotel. A multi-sensory immersive food festival, The Great Feast was launched and created by Street Feast and Tramshed Project founder Dominic Cools-Lartigue for Christmas 2022 and partnered with Michelin-starred and award-winning UK chefs – including Tom Sellers, Andrew Wong, Jason Howard, Chantelle Nicholson, Ravinder Bhogal, Selin Kazim and AdeJoké Bakare.

Key results:
1 organic double page feature with Evening Standard
33 earned editorial before launch
70 press and influencers confirmed to attend the launch
173M PR reach across Metro, Sheerluxe, The Telegraph
2 media partnerships with Time Out & The Handbook