ABOUT

The Challenge

The challenge was to deliver a brand that would build differentiation, gain trust, become memorable, command a premium, build loyalty and increase company equity.


The Strategy

We wanted to create a brand that would be bold, modern, memorable and authoritative whilst also referencing it’s authenticity as a company that delivers quality product and flexible creative solutions we’ve focused in elements that could be easily identified and translated the main company service - video production.

Our approach was to transport the idea of a film reel and reflect it into the brand by creating an ‘M’ with character and personality. We’ve simplified the shapes of the film reel into an ‘M’ together with a strong and creative typography bringing to life a reinvigorated brand with bold and bright colours to highlight the modern and fun side of the company.