ABOUT

BRIEF //

Bring to life our brand-new, global music platform for ibis, Accor’s mega brand with 1,100 hotels across 73 countries worldwide but key markets include France, U.K, Germany, Brazil & ASPAC.

ibis has a new brand strategy which is to transform their hotels into vibrant social hubs. To initiate this shift, they are evolving their product in a number of ways such as removing traditional receptions and replacing them with an F&B concept in the lobby with check in conducted by roaming staff with new technology. To help with this evolution the brand has adopted a new passion: music. Our job is the drive a spontaneous consumer association with this new passion through this global activation programme.

Create an exciting and impactful identity for ibis Music; a vibrant music lighthouse for music experiences and customers but also help navigate the world for artists.

SOLUTION //

Accor – ibis’ parent company – weren’t convinced that FRUKT could match their design and branding capabilities with their known activation capabilities. We created a true design strategic dive into their brand, their competition and current design trends. This helped reassure Accor that we were the right choice to dictate the brand look and feel for this new music platform.

ROLE //
Design Strategy
Creative Direction
Art Direction