ABOUT

The brief was to create an identity that would represent a range of natural products and stand out among the competition. A bee was illustrated and coupled with a hand-drawn font to reflect the name of the company in a 'natural' and friendly way.

To position the brand we needed to educate the purchaser as to it many virtues; the main (amongst many others!) being a great oil to cook with! What better way than just telling people this. Therefore a bold typographic approach was taken which literally spelled this out.

Coupled with some great social media activity (nearly 4,000 Twitter followers and over 2000 likes on Facebook) the product is now selling nationwide through health food shops and Sainsbury's no less!