Fernando Rodriguez
Senior Illustrator & Graphic Designer
ABOUT
On this occasion for VAG, we worked on redrawing sketch proposals to create the polished, final artwork for the 'Elotito' brand character, for PepsiCo's Hojuelitas brand.
The challenge was to achieve visual consistency with the character's other poses and actions, expanding its repertoire of brand assets ready for packaging and POP applications.
FR Ilustración - Artwork Studio
Buenos Aires - Argentina
Thanks for watching! For collaborations, high-end visual inquiries, or commissions, feel free to drop a DM or email.
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