ABOUT

During the pandemic, India was saturated with handwashing messages sent by everyone from the WHO to local brands. Soon people started ignoring them. So to get their attention back, Ogilvy Mumbai chose a handless person to promote handwashing. In the film, Swapna, a foot artist, is seen using her feet to paint, make tea, apply make-up, etc. When offered a sweet dish she stops before picking it up, to say that she never forgets to use handwash. After washing her feet with handwash she simply asks, “If it's so easy for me to use handwash, why don't you?” This left people with no excuse to avoid handwashing.