ABOUT

Each year, Turkey commemorates Chrildrens Day. To celebrate, Apple embraced the curiosity of childhood with a new campaign, 'Earth Shot on iPhone by Kids,' shot entirely by Turkish kids, on the iPhone XS and XR. As the date ran so close to Earth Day, our ambition for the campaign was that we work with our 25 children to capture the beauty of Turkey’s landscapes and animals.
• Shooting with 2 units, splitting to 6 regions in Turkey. The films were narrated by the children as they shared the inspiration behind each shot, giving a glimpse into the wonder and creativity of childhood that inspired the campaign.
• This was a 360 campaign, with 15x OOH, 6x 15”-30” TV and 4 digital assets.