ABOUT

CBD enthusiasts and a keen interest in women’s health brand. They produce and market the highest grade, ethically sourced, vegan and cruelty free CBD products for the female consumer.

As a start-up business they have employed me to create illustrations and content for their social media. The aim to drive traffic to their website to buy their product and gain a larger following on instagram. I have also created graphics for their website. They chose to work with me as I have a keen interest in wellbeing and personal growth. We have worked together to create the correct aesthetic to appeal to their clients and create engagement and interaction on their social media.

This experience developed the way in which I adapt my creative handwriting to suit their brand and reach out to their target audience. Dealing with sensitive topics, I have had to make sure I am being compassionate in the way I am portraying the subject matter and be mindful with my approach. This has been a great learning curve for me - creating a beautiful illustration whilst discussing and narrating a very deep topic.

The outcome has been extremely positive, my illustrations have created great talking points for their followers and has driven traffic to their website resulting in the more purchases of their product. I am continuing to work with them as they felt that my aesthetic is perfect for their brand and the work I have produced for them has been so successful. I have really enjoyed the challenge of this project and how it has enabled me to grow creatively.