ABOUT

Concept
For Little Simz's "Young," the concept centered on Simz inhabiting a rude, charismatic elderly alter ego, a vehicle for exploring what it means to feel young at any age, flipping the idea of aging on its head with humor and heart.
Execution
Directed by Dave Meyers, the video follows Simz, transformed through prosthetics, a gold grill, and full costume, causing chaos through everyday British settings: flipping off strangers, raging at a punk pub, and getting ejected after smashing a bottle. The production balanced raw comedic energy with the visual craft the artist is known for.
Results
The video premiered May 14, 2025 alongside the single from Simz's sixth studio album Lotus, drawing widespread praise for its humor, character work, and the creative boldness of placing one of the UK's most respected rappers in full old-age prosthetics for a purely joyful visual.