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Our latest work for Cadbury is up in Campaign Magazine UK ! As always, Cadbury's and VCCP focus on the simple acts of kindness that make a big difference. In this heartwarming spot from Frederic Planchon (Academy Films), a young boy offers a girl a piece of chocolate after noticing her crying alone.

Freefolk's Executive Producer & joint MD Fi Kilroe and Post Producer Charles Gillett worked on the campaign, with Flame work by Jason Watts and Andy Copping.