ABOUT

Understand First
Cert. is the first direct-to-consumer product from Hydrachem, a British manufacturer which provides disinfectant products to hospitals.
Beautiful Thinking
We defined and shaped the brand, christened it and communicated to consumers the way in which the product attacks and destroys the virus. We delivered all the brand elements, ready to launch this game-changing and highly efficacious dual action cleaning solution to the market. All in just 3 weeks.
Serious Results
Launch day generated 5 weeks worth of planned sales.