Fredrik Stürmer Senior Creative /​ AD

ABOUT

The Polite Type is an open-source font that recognises and rewrites hate speech. By launching a self-moderating font, TietoEVRY wanted to create discussion about toxic online culture and cyberbullying, the social responsibility of tech companies in solving these issues, and innovative ways companies could use tech to foster empathy online. The Polite Type is a font that can be used on any platform. All the functionalities are incorporated inside the font itself, so no applications, keyboards or such have to be installed.

MADEIT CREDITS

  • TietoEVRYClient
  • Anaka KobzevGlobal Head of Brand & Customer Communications
  • Antti HalmeSenior Creative
  • Eemeli TaniPerformance Manager
  • Fanny HagaPhotographer
  • Great ApesProduction
  • Iida SarpaniemiGraphic Designer
  • Joona StedtAccount Manager
  • Juhana HokkanenInnovation Director
  • Katariina OllariContent Producer
  • Lisa MyllymäkiDirector
  • Mika MelvasTypographer
  • Mikko PietäinenExecutive Creative Director
  • Paula SonneCommunications Strategist
  • Sara PitzénJunior Communications Planner
  • Simone BocediContent Strategist
  • TBWA\HelsinkiAdvertising Agency
  • The Children and Youth FoundationConsultation
  • Tuukka TikkanenProducer
  • Virpi GrönlundClient Services Director
  • * Jyrki PoutanenChief Creative Officer \ Partner
  • * Saana SimanderJunior Communications Planner
  • * D&AD
  • * Atso WilénLead Designer
  • * Maria KuorikoskiSenior Creative
  • * Fredrik StürmerArt Director

Who pooled - The Polite Type