Fredrik Stürmer Senior Creative /​ AD

ABOUT

A hydraulic fishway that uses AI and biometric data collection to identify and enable fish to migrate by bypassing dams, traveling safely up river streams to their natural spawning waters. The device produces an additional attraction flow that helps fish find their way up the river. A smart detection process collects the migration data in real-time. If the specimen does not belong to migratory species, the tunnel sends the fish back. If the specimen is a migratory fish, the underwater tunnel propels it safely and unharmed, to the other side of the dam.

MADEIT CREDITS

  • FortumClient
  • Aki KoskinenBrand Director
  • Alex PinedaChief Creative Officer
  • Antti HalmeCopywriter
  • Hanna KarlssonDesigner
  • Joni FurstenborgCreative Director
  • Joonas HokkaBrand Strategist
  • Jukka-Pekka PaajanenPR Managing Director
  • Laura SomervalliAgency Business Director
  • Mika SohlbergHead of Sales
  • Noora EskolaBrand Strategist
  • Paula SonnePR Managing Director
  • Riikka HäkkinenDesigner
  • Rosa KojonkoskiAccount Director
  • Santeri SmalFilm & Motion Designer
  • Satu HeikkonenAccount Director
  • Tarmo AittaniemiBusiness Development Director
  • Tommi MäkeläAgency Film Producer
  • * D&AD
  • * Jukka MannioArt Director
  • * Fredrik StürmerArt Director
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Fortum+FishHeart

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