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Reactine - Breathe It All In

For this project, the brief from agency Wunderman Thompson was to show allergy sufferers how much of the gorgeous outdoors they will miss out on without Reactine. 
The creative device was an ever-expanding backyard that grows to encompass all 
the joys of nature.

Cinematic camera zooms, dynamic match cuts, and creative effects for the backyard fence helped us pack this ad with nature scenes covering the four seasons.