Fred Bosch Creative Director


The world keeps getting more and more confusing. And so does Burger King’s menu. After introducing a confusingly tasty Whopper without beef, the brand is now rolling out chicken nuggets… without chicken?! To promote these new confusing plant-based chicken nuggets, Burger King launched a witty radio campaign comparing this new confusing product to the next level of confusion that defines the age we live in. Confused? Let us explain: In these radio spots, a voice-over makes a series of observations and ironic comments about all these little relatable things about life that are just very confusing. Each spot tackles a specific topic like parenting, relationships, the environment, or phones. The narrator concludes his monologue by adding one more confusing example to the list: Burger King’s new chicken nuggets… which now come without chicken.




  • Burger KingClient
  • Alejandro FaldutiHead of Production
  • Alexis EstizComposer
  • Ana MartínAssociate Creative Director
  • André ToledoExecutive Creative Director
  • And´ré ToledoExecutive Creative Director
  • Antonio BrandaoRBI Chief Brand Officer
  • Borja MoyaAdvertising Manager
  • Borja MoyaMarketing & PR
  • DAVIDAgency
  • DAVID / MadridAgency
  • David KruegerCopywriter
  • Edward RobinsonPerformer
  • Edward RobinsonPerformer
  • Irene LeónAccount Supervisor
  • Iwo ZakowskiGlobal Head of Brand Marketing
  • Iwo ZakowskiAdvertising Manager
  • João LuzExecutive Producer
  • Kao MoraesAssistant
  • Lindin LimaOperations
  • Marc EscrigSenior Strategist
  • María García HerranzHead of Account
  • María García-HerranzHead of Account Management
  • Miguel Angel JennerPerformer
  • Miguel Ángel JennerPerformer
  • Nixon FreirePhotographer
  • Nuno BarbosaPerformer
  • Nuno BarbosaPerformer
  • Pablo DíezComposer
  • Paco RecueroChief Marketing Officer
  • Pedro SattinArt Director
  • Pickle MusicMusic / Sound Production Company
  • Renan MoraesAssistant
  • Sabrina FerrettiGlobal VP Burger King Marketing
  • Saulo RochaExecutive Creative Director
  • Sebastian GancarzAccount Executive
  • Sebastian MerlínMusic Director
  • Sebastián MerlínMusic Director
  • Sébastien RouvièreCopywriter
  • Sylvia PanicoGlobal Chief Operating Officer
  • Sylvia PanicoChief Operating Officer
  • * David KruegerCreative Director
  • * Ricardo MoreiraRetoucher
  • * Sandra AzedoGlobal PR Director
  • * Pancho CassisChief Creative Officer
  • * Patricia UrgoitiStrategy Director
  • * Fred BoschCreative Director
  • * Lucila MengideGroup Account Director
  • * Olivia LopezExecutive Producer
  • * The One Show

Even More Confusing Times


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