ABOUT

Fred & Eric collaborated with the team at Yarrow Films, to create this short film for Tower Hamlets Borough. Its aim was to encourage young people to get their Covid-19 vaccinations. The straight-talking creative needed to appeal to a young, switched-on audience. It also had to confront any worries about the vaccinations in a direct and informative narrative.

We developed a colourful, graphic style that struck a balance between speaking about serious information, with light-hearted humour. A conversational voice-over, bold illustrations and quirky sound effects combined into an all-encompassing creative.

Illustrations varied from simple to humorous. Some designs used more literal (albeit personified) designs to convey medical facts. Then human characters were used to evoke emotional connections. A face was added to pretty much everything in-between, to create playful characters that brought fun and pop-culture into the designs. No preaching, just simply presented facts to inspire young people to take action.

Produced & Directed by Fred & Eric
Producer: Jamie Pigram
Creative Direction & Illustration: Maggie Rogers
Lead Animator: Max Halley
VO: Kelly Agbowu & young people of Tower Hamlets Borough
Sound Design: Lee Cooper