ABOUT

Once in a while it’s great to try something new. Like a fresh haircut, a cool pair of spectacles… or that twirly new moustache you’ve wanted for a while. BlaBlaCar also decided it’s time for a change. They’ve re-branded with a beautiful new look, complete with an animation produced by the team here at F&E.

Working in collaboration with BlaBlaCar, our animation brings to life the story of BlaBlaCar’s founder Fred (good name) and his journey (pun intended) in founding the world’s leading car-sharing network. We used a fun and playful animation style to portray the story of how BlaBlaCar connects millions of people, going the same way. Characters were key to this film, highlighting the scale of humans connecting and how they are creating networks between towns and suburbs all over the world.

Oh, and if you haven't seen our previous work for BlaBlaCar re-rebrand (where have you been?!) Take a look here:

Directed & produced by Fred & Eric in collaboration with BlaBlaCar.
Creative Direction: Maggie Rogers
Producer: Jamie Pigram
Illustration & Storyboarding: Iwona Kazia Kalitan-Mlodkowska
Animation: Fab
Sound Design: Aaron Lampert
Voice Artist: Shelly Blond