Fred Levron Wordwide Creative Partner

ABOUT

The Big Issue is a UK street magazine which offers a new hope for homeless and vulnerably housed people. When coronavirus lockdowns hit, Big Issue vendors were unable to sell on the high streets and saw their livelihoods erased. So FCB Inferno recreated the sales model digitally on LinkedIn. The agency used location data to find the businesspeople who worked in the area where the vendors used to sell, thus reconnecting them with old customers who had walked by them every day. They upskilled digitally in the process, changing perceptions about what Big Issue vendors could accomplish.

MADEIT CREDITS

  • The Big Issue / LinkedInClient
  • Abbie WilsonAccount Executive
  • Alice TeruzziSenior Creative
  • Beth ThomasClient
  • Caroline AristidesAccount Director
  • CC ClarkPR & Communications Director
  • Charlie CoombesDirector
  • Charlotte DaviesClient
  • Charlotte DaviesClient
  • Christy IsaacClient
  • Claire Macalister HallSenior Account Manager
  • Emma NathanAccount Manager
  • Evie MonroeSenior Account Executive
  • Jenni EdwardsSenior Account Director
  • Jessica GilesAssociate Creative Director
  • Katie BoultonDirector
  • Lara McCullaghClient
  • Laura GreensladeCommunication Manager
  • Livvy TiddCreative Producer
  • Lucy KerrClient
  • Lucy KerrClient
  • Max FoxGraphic Designer
  • Nashitha SurenClient
  • Richard PriceDirector
  • Richard SullivanClient
  • Richard SullivanClient
  • Ruth LawClient
  • Vicky MajorClient
  • Zara EastonClient
  • Zoe HaywardClient
  • * Senem Pehlivan YağanColourist
  • * FCB InfernoAdvertising Agency
  • * Owen LeeChief Creative Officer
  • * Fred LevronWorldwide Creative Partner
  • * Austin HamiltonAssociate Creative Director
  • * Francesca FerraciniSenior Creative
  • * Hannah ThornSenior Account Director
  • * Imogen ArmstrongStrategist
  • * Zara EastonClient
  • * D&AD
Project featured: on 29th October 2021 Contributor:

Fred Levron has been a Contributor since 25th November 2015.

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