Fred Levron Wordwide Creative Partner

ABOUT

When COVID-19 shut down the 2020 season, Michelob ULTRA partnered with Microsoft and the NBA to reinvent the live viewing experience. Michelob ULTRA Courtside, powered by Microsoft’s new AI-driven Together Mode, digitally immersed fans at home in the NBA Bubble. By scanning a Michelob ULTRA, fans could win Courtside tickets and find themselves ‘sitting’ next to the likes of Lil Wayne, Shaq and even President Obama. With 81.5 million hours of NBA coverage across 124 games, Michelob ULTRA’s sales grew 32%.

MADEIT CREDITS

  • Michelob UltraClient
  • Adam IsidoreDirector of Integrated Production
  • Adam NelsonSenior Content Producer
  • Alan ChimentiEditor
  • Azania AndrewsVP of Connections
  • Ben GrossmanGroup Strategy Director
  • Brian WilliamsEditorial Creative Director
  • Chris AfzalSound Design & Mix / Engineer
  • Chris LenzExecutive Integrated Producer
  • Dave WhiteHead of CG
  • Ellen KuratnikSenior Business Manager
  • Ethan ChangVFX Artist
  • James McCarthyEditorial Art Director
  • James McCarthyEditorial Art Director
  • James TaylorEditorial Executive Producer
  • Jay MarsenCreative Director
  • Jerome KnightVFX Artist
  • Jessica ThorpeDirector of Marketing Communications
  • Joe GeogheganBrand Director
  • Joshua FrankelPre-Vis Animator
  • Kendra PlanttSenior Integrated Producer
  • Kerry ScaloraDirector of Sports Marketing
  • Lauren HornOffline Editor
  • Lex BeltroneCreative Director
  • Marcel MarcondesChief Marketing Officer
  • Marcela GarciaSenior Marketing Director
  • Mary TomasiewiczPartner Executive Sound Producer
  • Matt DavisHead of U.S. Sports Marketing
  • Matt EvertsAssociate Creative Director
  • Michael AimetteCo-Chief Creative Officer
  • Miguel Diaz-RiveraVFX Artist
  • Miles RitenourDirector of Digital Marketing and E-comm
  • MyTran DangAssociate Creative Director
  • Natalia WrobelEditorial Producer
  • Natalia WrobelEditorial Producer
  • Nathan RobinsonEditorial CCO
  • Pim LeeuwenkampIntegrated Producer
  • Ricardo MarquesVice President Brand Marketing
  • Sarah BrooksPartner Editorial Executive Producer
  • Simon DolstenAssociate Creative Director
  • Stephanie HornishHead of Production
  • Steve VillesecheEditorial Producer
  • Stu MairCreative Director
  • Sy-Jenq ChengHead of Art
  • Talita AndradeSenior Marketing Director
  • * Gabriel SchmittCo-Chief Creative Officer
  • * Wave Studios NYExecutive Sound Producer
  • * Fred LevronWorldwide Creative partner
  • * Samira AnsariExecutive Creative Director
  • * Eric ThompsonSound Designer & Mixer
  • * Thomas MoriAssociate Creative Director
  • * Conrad SanguinetiSound Designer & Mixer
  • * D&AD
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Contributor:

Fred Levron has been a Contributor since 25th November 2015.

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Michelob Ultra Courtside

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