ABOUT

My first job was to research what rugby sevens represented in France, what the HH7s was really in the tournments’ landscape, and to develop a strategy to revive it and place it on the road to its 20th anniversary with an international ambition.
Then I worked on the rebranding, creating a logo and the graphic identity of the tournament putting Howard back in the center of the event.
The tournament is established as a major French Rugby 7s tournament, part of the FFR Rugby 7s Circuit Elite and a third of the participating teams are from abroad.