ABOUT

With over 35 years of experience delivering creative that is bold, memorable, thoughtful and effective. Stimulating creative dialogue and ultimately delivering aesthetic, functional and result driven visual solutions. Recent projects include retail fmcg packaging, branding, websites, app development and social assets.

My industry background is in branding, collateral and advertising projects, hence bringing this experience to all my packaging projects. Studio management, brand management and roll-out have all fallen under my direction previously, as well as mentoring juniors, recruitment, budget management as well as client and vendor management.

My experience includes managing teams of designers and art directors, getting involved in commissioning photographers, writers and illustrators and leading photoshoots in and out of studios. I direct creative projects from brief to completion and experienced in presentation to stakeholders at board room level, managed project budgets and consulted on numerous levels of the creative process.