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Branding project for Taiwanese creme puff shop humanity sweets (人性甜點)

Working with a client in Taiwan, I created a brand identity for a street food stall specializing in Creme puffs.

Food stalls are often found in shopping districts where students hang out after school in large groups. A strong visual identity that reflects the surroundings is a popular trend, with brand recognition becoming a focus.

My client wanted a painterly and playful style, that was simple and clean. I referenced the chunkiness of the puff pastry and the chopped fruit for the visual aesthetic, drawing the symbols and patterns in a wood block print style.