ABOUT

Creative Director [CD Art] ~ Francois Greeff

My career so far spans a time frame of 20 years and as a CD I've exposed myself to the art that is art in itself. Advertising. Ive gone above and beyond that of a traditional CD to build a foundation of knowledge. I've exposed myself to numerous brands and learnt a lot. As a CD I base my creativity on strategy.

The first 12 years in my showreel depict the brands and agencies I found myself in, honing various skills a CD would need to excel in. For the exercise of my showreel my positions (brands worked on) are depicted as pods of learning. I left off samples of my work as I find them dated and not relevant to my current position as CD.

The last 8 years in my showreel is where I used actual samples of work I managed as CD. They appear fleeting as the knowledge and skill set in doing them are visible and I did not want the viewer to sit through a traditional setup of watching them one at a time. Especially since some of them are longer than 30". The showreel in itself is conceptual and serves the purpose of delivering my capabilities as CD.

Capable, skilled and available.