ABOUT

Concept

This humorous commercial for Carbao Dijon was built around a deliberately exaggerated, energetic and playful French voice-over performance.
The creative intention was to embrace a fully over-the-top delivery, amplifying the comedic impact of the script and matching the fast-paced, colourful animation style of the film.

Execution

I recorded a bold, dynamic and expressive vocal performance, pushing intensity and rhythm to support the humour of the spot.
The voice was crafted to embody a heightened persona — lively, mischievous and intentionally larger-than-life — while keeping the delivery controlled and intelligible for broadcast use.

The tone and pacing were adapted to the animation timing, enhancing punchlines and visual gags throughout the film.

Results

The performance contributed to a memorable and high-energy commercial, helping strengthen the brand’s playful identity.
The creative team highlighted the precision, timing and enthusiasm of the voice-over, which helped intensify both comedic effect and viewer engagement.