About me

Francisco is a creative with over 20 years of experience in the advertising industry, working across local, regional, and global markets at agencies such as The Community, Del Campo Saatchi & Saatchi, Ogilvy, and Publicis. He is currently Managing Director & Global ECD at Accenture, leading the creativity of the brand itself and driving it forward through technology.
Throughout his career, he has worked for brands including Amex, Visa, Apple, Coca-Cola, P&G, Renault, Heineken, L'Oréal, Mondelez, Disney, TEDx, and PepsiCo, among others.
His work has been recognized with more than 190 awards at major international advertising festivals, including 16 Cannes Lions, as well as honors at Clio Awards, London International Awards, El Ojo de Iberoamérica, and Effie Awards.
In 2023, he served as a jury member at the Cannes Lions International Festival of Creativity in the Film category, after previously being part of the jury in 2020/2021 in the Outdoor category. In 2025, he was invited to the Clio Awards jury in the Film Craft - Copywriting category, among other participations.

Francisco's work

0.0 PROHIBITION - Heineken

BOYCOTT ADS

THE UNAFFORDABLE CAMPAIGN

Lost Socks

RENAULT ALASKAN - HANDS

OPEN CARBONARA - Barilla

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