About me

An innovative and 'constantly curious' marketer with a passion to understand how markets work and how to positively influence them. International experience having worked around Europe, USA and Asia. Sectors include Banking and Investment, Insurance, Automotive, Travel and Leisure, B2B, Retail across digital and traditional channels.

Providing a focus for teams of talented individuals to direct their energies towards the most important programmes; the programmes that matter, the programmes that will make a difference.
Board level decision making with budget and profit responsibility. Embracing new marketing frontiers, understanding the value they can deliver and incorporating these new disciplines into the wider marketing mix.
Driven from the desire to understand audiences and how they engage with products and brands, I'll apply research and analysis to understand the different audience segments, their behaviours and attitudes. With a love for numbers and the tools to mani