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"How's your quarantine going?"

Just don’t do it.

The short clip is an experimentation on how brands such as @Nike, which has a positive and empowering tagline ‘Just do it’, may reformat their message mirroring the current situation. During this moment of heavily mental, emotional, and physical distress, where our society is deprived of our freedom, my project reimagines the brand identity as I transform the tagline into ‘Just don’t do it’.

A man and a woman on a tennis court seem ready to challenge each other, but something happens. An emotional meltdown? A violent spree related to having to live 24/7 with someone or even alone? The video is shot in a single-stage, a place that metaphorically represents the mind of a tired man, and the frustration of the situation.