ABOUT

In Italy the attitude towards the power supply is changing radically, even if it is still a very slow process. Indeed it is still the predominant use of animal-derived foods. The food market dedicated to vegetarians and vegans is a land almost virgin and little understood by the community.

What I have tried to do through Ortology is an attempt to radical redesign of identity of fruit and vegetables, based on the principle of transparency, honesty and on equal to the power of the product who possess the other tradition’s foods.

The identity designed is inspired by the authenticity of the vegetables, which is why I looked for a scientific representation of them as faithful as possible, only enhanced by the use of watercolor, giving a tone more open to the imagination than the photographic realism.

The vegetables can give you a lot with their simplicity, and with the simplicity of my project, I tried to not hide their genuine essence.