ABOUT

Over the past few years, the American version of football has been making in roads into England—gaining a whole new legion of fans. When Western New York’s home team, the Buffalo Bills, was scheduled to play a game at Tottenham Stadium, we saw the opportunity to leverage the excitement around the game to promote another regional icon, Niagara Falls USA. With the strategy in place, our creative team found a dramatic way to parallel the adrenaline rush of the game with the experience of the destination.