Create a series of easy-to-use and engaging walking maps to attract multiple user types to the little-known area of the Lower Severn Vale Levels, and to encourage them to explore the region on foot.
This was a complete design project. FourPoint Mapping not only created all the cartography (for 15 large-scale walking maps, plus an overview map for use on the packaging, a 396x210mm poster, and site-specific A1 posters for use at railway stations in the area) but they also designed the leaflets, the packaging, the posters and oversaw production.
Having won the tender, they met with the client to discuss their needs and objectives and also made site-visits. Using OS Master Map under licence and the client's own Public Rights of Way network data and GPX trails, FourPoint Mapping created a clear and concise mapping solution using a softened colour palette to align with AFL's own branding. The five shorter 'easy access' walks, and 10 longer 'regular' walks were signed on the ground using green and blue marker arrows respectively, and this colour scheme was carried through to the leaflets.
The 15 walking leaflets were designed to follow the same template, while the overview poster showed the locations of all the walks. All 16 items folded to DL-size and were housed in a die-cut, folding wallet which was held shut by means of velcro patches.