ABOUT

"The King of Colour" - The Times Josh Wood’s genius at creating perfect hair colour has made him one of the most sought-after colourists in the world. The Josh Wood team felt their site had fallen behind the curve in terms of its design, functionality and optimisation. They needed to increase conversion rate, website speed, and brand loyalty and add more features and flexibility. Josh and his team approached Fourmeta to help recreate their unique salon experience for their digital clientele. Josh Wood's main focus was improving the conversion funnel and user experience, so we redesigned the site from the ground up and saw amazing results. To help recreate the Josh Wood Salon Miracle System salon experience for their online clientele, we developed a virtual master colourist wizard. The wizard expertly guides clients as they input details about their hair, including type, length, and shade. Clients receive perfectly tailored product recommendations.