ABOUT

Functional Patterns, founded in 2009, is becoming the new industry standard of human health and fitness. They bring symmetry and muscular balance to people enabling them to move & look better. We needed to strike a balance between effectiveness in conversion and customisation within the limitations of Shopify Liquid. Moreover, reflecting the progressive essence of Functional Patterns through design presented an additional hurdle. Our solution involved strategic content placement, design solutions leveraging Shopify Liquid, and progressive visual storytelling to overcome these challenges. We developed the website using Custom Fields in Shopify, allowing for tailored functionality and better user experience. In our quest to promote fitness services, especially the innovative Functional Patterns, we understood the power of education. That's why we didn't just sell courses; we created an immersive experience. Picture this: dynamic videos, insightful eBooks, and expert tips, all carefully curated to ignite curiosity and empower potential customers. Because when it comes to fitness, knowledge is the ultimate motivator!