ABOUT

The existing website struggled with converting visitors into customers. Our goal was to identify the barriers to conversion and implement effective solutions. Slow-loading pages deterred potential customers and affected SEO rankings. We aimed to optimise the site's speed to enhance user experience. Also, with mobile users on the rise, it was essential to provide a seamless mobile experience. Crep Protect main focus was to increase conversion rate, so we conducted CRO Audit to identify pain points, then integrated suitable solution. We implemented a tailored product listing page functionality with advanced backend logic. This allowed for diverse product selling options, including bundled products, quantity discounts, product availability based on warehouse stock levels, and flexible shipping options (hazardous/non-hazardous products). Now, Crep Protect customers have more choices and flexibility while selecting a shoe care. We seamlessly integrated third-party tools and platforms to streamline operations. This included our partners' help with custom shipping and taxation solutions to optimise logistics and financial processes. Additionally, we implemented Gorgias for efficient customer support, addressing a range of inquiries, from general assistance to order tracking and refunds.