ABOUT

The brief

OnApp is a UK software company that helps organisations build, operate, and sell Cloud services. OnApp software powers thousands of clouds for MSPs, Telcos, and other service providers around the world.

We were approached to help OnApp expand their brand messaging and visual identity to appeal to an audience who needed tech software but were not necessarily tech geeks.

Our Approach

We developed a visual identity that brought the OnApp customer to the foreground, and combined with some refreshed messaging, gave OnApp a more human and friendly brand that appealed to a wider audience.

Alongside the brand we designed and built a new WordPress website that would appeal to the new wider audience and help OnApp gain more new business leads while also being easy to navigate for technical users looking for specific software information.