ABOUT

ZEISS Vision commissioned us to create the launch film for ClearMind, their first prescription lenses with NeurOptix technology. Grounded in science, the film reveals how visual blur increases cognitive load. Our challenge was to make the invisible connection between visual clarity and mental well-being visible.

Our solution was to craft a journey tracing information from the ever-increasing visual stimuli of the outside world through the eye’s visual system into the brain. This journey culminates in a hero moment where the technology cuts through the visual noise, introducing clarity, tranquillity and calm.