ABOUT

We were to thrilled to collaborate with Imagination for the launch of the new Rolls-Royce ‘Black Badge’ range at the Geneva Motor Show. Aimed at a younger generation of buyers, these truly bespoke upgrades on the ‘Ghost’ and ‘Wraith’ models are regarded as their ‘darker’ alter ego. In a bold step for Rolls-Royce, the iconic ‘Spirit of Ecstasy’ statuette is available in black for the first time.

Imagination asked us to create a pair of intense and brooding films to support the unveiling of the new cars. Shot entirely in-camera, using ferrofluid, laser-cut steel numbers and powerful magnets, we created a teasing ‘countdown’ and sinister ‘reveal’ film that embraced the darker side of the iconic Rolls-Royce statuette.